As well as being mentioned on several review articles, something useful to note is that Jack and Beyond's personalised cakes can be ordered at shorter notice than most bakeries: 24hrs rather than 3 days. I had enough time so that wasn't the clincher for me, but it is impressive.
I was initially uncertain as Jack & Beyond has a vegan line rather than specialising, but I needn't have worried - the lemon & poppyseed cake went down well with everyone. The flavours offered are more varied than most bakeries I looked at, and the vegan buttercream recipe used is delicious. The cake itself was flavoured subtly and had a great texture, and the slices hold their shape well when cut. The icing decoration were lovely, too!
The delivery service was excellent, with the tracker/warning text working as it should and the cake delivered punctually, and safe and sound.
Finally, service was great. I called to ask questions about the cakes before making my order, and Sophia was able to answer all my questions easily.
Thank you for a cake that made my partner's birthday unforgettable in all the best ways.